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Cropfiber x We Manage

The Cropfiber GmbH operates, in addition to the website cropfiber.de, the brand page asphaltkind.de and the WooCommerce shop asphaltkind.shop. A TV broadcast on Tagesthemen (ARD) was planned for March 2021.

Therefore, We Manage was commissioned to perform a high-load and
performance optimization of the 3 WordPress installations.

How Does We Manage Help?

The tech stack at a glance

Hosting: Hetzner Cloud
OS: Ubuntu LTS
CDN: Cloudflare

We consistently use Ansible for automating server configuration.

Technologies
  • nginx

  • PHP

  • Redis

  • MySQL

Applications
  • Wordpress

Collaboration & Partnership

After a recommendation from an existing customer, it was our pleasure to support Cropfiber GmbH with a sustainable optimization of their web presence.

As a foundation for the optimization, the WordPress instances were moved from the existing shared hosting package to a dedicated and scalable cloud server.

In the next step, the loading time was further optimized through caching, so that it could be significantly reduced on average:

Before Migration

After Migration

After Optimization

cropfiber.de

3,8 seconds

1,9 seconds

0,4 seconds

asphaltkind.de

2,2 seconds

1,5 seconds

0,3 seconds

asphaltkind.shop

4,3 seconds

1,5 seconds

0,4 seconds

In the subsequent load test, the sites were successfully tested with up to 50,000 users within 30 seconds - without errors. As a precaution, we further increased the server's resources before the broadcast - the broadcast could thus be delivered without any problems.

For TV broadcasts especially, perfect performance of the website and online shop is crucial to avoid "leaving money on the table"! The number of visits is often very unpredictable. With We Manage, you have the perfect partner who reliably and quickly stands by your side 24/7.

Nils Freyberg
Founder and Managing Director, Cropfiber GmbH

Conclusion

Moving from shared hosting to dedicated hardware is worthwhile for many offerings - in the case of Cropfiber.de and Asphaltkind.de, it was also the foundation for a very successful performance optimization. With comprehensive load and performance tests, we were able to ensure a successful TV broadcast.

tagesschau.de: Report and Video - Startups im Ruhrgebiet (German)

Contact us

Feel free to get in touch with us for a no-obligation conversation. You can book a free, 15-minute initial consultation here or simply contact us through any of these channels.

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